Pride and Bones is a jewellery brand founded by Jeff and Darren. Jeff, a self-taught jewellery designer, approaches each collection with a careful balance of design, material, purpose, and taste. Every piece is crafted to be worn daily, evolving alongside the wearer, gathering experiences, stories, and memories through the passage of time.

Pride and Bones considers the bigger context of the wearer in each design. Every piece is thoughtfully crafted to be subtle yet powerful, maintaining balance and harmony without overpowering the whole, serving as a serif—an intonation to the body.

Jeff’s love for antiquing during his travels around the world has shaped his approach to design, developing a style that is discovered, experienced, and personal. This passion for discovery brings a sense of timelessness and individuality to each collection.